Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

What Are the Options of Internet Marketing Success?

If you are just starting in the world of internet marketing there are lots of options for you to choose from to be able to achieve the internet marketing success that you may have dreamed of. You may even have noticed that every site that you may have clicked on offers the best and latest deal just for you to make it online. However, such act may just cause you to feel like you're sinking in a flood of data.

Although there may be times that you'll be able to encounter certain complications in your venture to achieve your internet marketing success, internet marketing is not really that complicated once you get the hang out of it. There are just 3 simple things that you have to consider, things such as:

Traffic, this is one of the big three's that you have to think about for you to be able to make it through. If you want to generate sales on your site then you need the essential source of it and that is your clients. Traffic is the number among the three vital aspects that you need to focus into.

Then there is conversion, now that you have generated certain traffic. This should be the next step that is essential, converting your site's views into sales. To be able to achieve this you must have an informative site as well that offers an enticing promotion to your prospects. Be aware however that on the net it is an accepted fact that the conversion rate in percentage to your traffic is low. Therefore when monitoring your traffic stats do not be discouraged when you're not getting your expected high conversion rates. It basically takes time.

The last and the most important factor to achieve internet marketing success is MONEY. This is the very end result that every business minded person wish to achieve in every endeavor that he gets into. Once your traffic is converted into a sale it will be creating the end result that you've been learning- making money online.

Dallas Commercial Real Estate Market Does A Rebound

Dallas City in Texas continues to experience steady growth in its real estate industry notably on the commercial side. This is not really a wonder as Dallas is a large city which accommodates several huge industries consisting of the petroleum, transportation, banking, information technology and telecommunications sectors. But despite the growing economy, Dallas remains to be among the most affordable cities in the U.S., according to Forbes.

The Dallas Texas real estate industry has also maintained its momentum since it began experiencing its booming days back in the 1980s. The Dallas commercial real estate including the big buildings and skyscrapers was a major growth factor. In addition, the Dallas metroplex accommodates numerous high-end shopping centers more than that of any other city or state in the U.S.

Experts reveal that the commercial real estate market in Dallas is in great condition compared to the residential properties. In terms of foreclosure, the percentage of Dallas office space, apartment, industrial and retail buildings is very small. This is due to the fact that commercial companies almost always have the financial resources to carry out their expansion and construction projects.

Dallas is seen to continue being a commercial real estate hub in the many years to come. Currently, new construction projects of condos and townhouses are widespread around this booming city. The other good news is that many of the office spaces previously available in Dallas have already been occupied or pre-leased. The central business district of the city has reduced its office vacancy rate to 24 percent as of end of September 2007.

The year 2007 has proved to be favorable for the Dallas commercial real estate sector. Latest reports from Cushman & Wakefield say office tenants that have been expanding and relocating have leased 1.5 million square feet more of office space in the Dallas-Fort Worth area in the first half of the year. The third quarter net leasing has also soared nearly 90 percent from totals in mid-2007. A recent report by Delta Associates showed that Dallas-Fort Worth is seen to accommodate an average of 4.8 million square feet of office space each year until 2010.

As for construction, an estimated 6.9 million square feet of office space is now being built in Dallas-Fort Worth as of the middle of 2007 and this is bigger than in 2006. Of the estimated office space being constructed, more than 40 percent is already pre-leased. Rents have also risen to seven percent from the 2006 rates. Third quarter figures show that office rents averaged $19.42 per square foot while rents for medical office space rose 12 percent to $24.4 percent.

With all these positive developments going on, the future of Dallas commercial real estate is indeed looking bright. Many real estate investment firms are seeing a low vacancy rate and substantial rent gains this 2007. Developers are also projected to provide 2.6 million square feet of office space by the end of the year while building owners are expected to ask for higher rents as a result of lower vacancy. The reduction in vacancies is being attributed to the surge in employment by 3.2 percent covering more than 900,000 jobs by year end.

Care And Maintenance Of The Human Hard Drive

The human brain is very much like a hard drive. If you stop to think of it, they are both filled with billions of tiny bits of information, stored in the memory cells just waiting to be accessed. They both use electrical energy to find those bits and put them together to recreate something that we have placed there. They work on demand, and we expect them to instantly give us what we want.

And frankly, many people abuse both their hard drives and their brains! They fill them up with information and expect them to perform at top efficiency without the benefit of good maintenance. There are some basic support tasks that are essential to the well being of both. If you do not take proper care of both of them, they will fail you.

Both brains and hard drives need to be de-fragged on a regular basis! De-fragment means that you allow the machine (brain or hard drive) to rearrange the information that has been stored in it, so that it can find what you need more quickly and efficiently. When bits of information get stored all over the place, with no logical order to it, then it takes a lot longer for the machine to find and reassemble what you need quickly.

Probably, you have your hard drive set up to de-frag itself on a regular basis. It is done automatically, maybe while you sleep. Well, your brain does not have a task-scheduler to take care of this for you! It is busy 24 hours a day, 7 days a week and 365 days a year. It can not reset itself while you sleep. That is because it is still working on the things that your subconscious is trying to sort out. It is dreaming and remembering and stressing all the while.

So how do you de-frag your brain? Well, it takes three things: rest, relaxation and meditation. If you are a type A personality, then these three things may be altogether foreign territory for you! You may be in a high-stress job, or always be taking care of others but never yourself, or you may somehow think that taking care of yourself first is something that you do not deserve. Wrong! If you do not take care of this, it will force the issue. You may get sick, depressed or worse.

Meditation is an excellent way of maintaining your brain. It forces you to sit, relax and do "nothing" for a bit. You clear your poor brain of the clutter and the chatter and just let it run free. You do not have to do anything special, really, to meditate; you just find something that transports you! Music works for a lot of people. You can dance if it helps you, or do some drumming. You could get a good meditation tape or CD and listen to that. You could even sign up for a Tai Chi course, or try some yoga. Whatever you decide to do, do it regularly. At least once a week is necessary for the proper de-fragging of the average hard drive and the average brain.

At the very least you should be setting aside some time every week to just do something relaxing. Take a long bubble bath with some candles lit and some soothing music playing. Go sit outside in nature. The trick here is to just DO it, to take the time for yourself no matter what. See that you deserve it and that it is just as important as going to a doctor when you are sick. In fact, it can help keep those doctor visits to a minimum!

And while you are at it, consider getting a good anti-virus too. Your hard drive needs it to protect your information, and your body needs it to keep healthy. Anti-virus for the body means taking better care of you. Eat something healthy, go out and take a walk, and get more sleep! You can find the time to do this if you make it a priority.

If you take care of your hard drive, both the computer type and the body type, your life will improve significantly. Both will run smoothly and have a lot less crashes!